Our Brands
Each of us has our own challenges, goals and reasons to ride. At Giant, our purpose is to help you unleash your full potential no matter the chosen path. We do this with our products, our people and the stories we share. Come feel what it’s like to be limitless. Come ride with us.
Liv is Giants women's line it's the only comprehensive cycling brand dedicated solely to women. Designing and building innovative bikes and gear that fit and perform at the highest level, for riders of all styles, abilities, and fitness levels, all around the world. LIV also cultivate an inclusive and enthusiastic rider community, online and on the ground, where women feel not just welcome but important.
The goal of the Subrosa BMX is to create complete bikes and products that are affordable, reliable, and have an attention to detail that make each piece high quality and hard to duplicate by other brands. We also use our brand as a way to spread the BMX lifestyle and attitude to the world.
Before the automobile, before the airplane, Fuji began as a bicycle company – founded in 1899 and named for one of the world’s the most iconic peaks. In the 120 years since, the Fuji brand and its distinctive mountain logo have been synonymous with cycling and cyclists everywhere, which is why you still hear riders say, “My first bike was a Fuji.”
When Joe Breeze hand-built the first modern mountain bike in 1977, Breezer became the world’s first mountain bike brand. As a lifelong cyclist who has raced on the road and on the dirt, as well as toured all over the world, Joe has dedicated his life to making bikes for every level of rider. 42 years later, Joe has never stopped innovating. And with all those years of bike-building experience, Joe continues to make bikes with one goal: to deliver a bike that has a light and lively ride quality and that will put a smile on your face every time you head out the door for whatever adventure you choose.
